Cemented Youth
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Cemented Youth

About This Project

Clarity in Kindness; a way of thinking that most of us avoid simply because we tell ourselves we’re being kind. Feeding half-truths to others in an attempt to make them feel better (which almost always makes us feel more comfortable) is unfair and unkind. Our brand seeks change- changing our emotional drive to self-protection and changing the fear of being uncomfortable with who you really are. 

Branding, Illustration